Diabetic Living profile
Diabetic Living: an essential aid to living well with diabetes.
2.4 million Australians are now affected by diabetes – it’s our fastest-growing chronic illness and for every person diagnosed, there’s another who doesn’t know they have it and more still who are at risk of developing it.**
Once you have diabetes, it does not go away – staying well needs careful management of your condition to reduce the risk of health complications, ranging from stroke and heart attack to kidney disease and blindness.
This is a daily challenge needing special know-how. That is why a growing army of readers cites Diabetic Living magazine as their prime source of information for general health, food and cooking and diabetes management and has a circulation of 55,807.*
Ensure you maximise the sales potential of Diabetic Living by giving prominent location space using the following tips:
- Position Better Homes and Gardens – Diabetic Living on the flat in the Health category
- Dual locate copies for the first week of on-sale near Better Homes and Gardens at the front of store
- When placed in the racking, position copies in waterfall style displays to gain additional exposure
- Use your windows and high traffic locations for promotional activity
- Ensure issues promoted with added values are re-stocked and supported with point of sale
- If you are an Impact merchandised account, your merchandiser will speak to you about booking space for any upcoming activity
Our food pages – filled with delicious recipes especially designed for people with diabetes – are a major drawcard and readers know they can depend on our features for up-to-date and trustworthy advice on health and diabetes management, nutrition, weight control, exercise and coping with the emotional impact of their condition. Diabetes is a big deal – it costs our economy $14.6 billion every year in health support, medical care and lost workdays.** Diabetic Living is recognised by loyal readers and health professionals as an essential tool in both preventing and managing this disease.
Toni Eatts, Editor
*Source: ABC Audit, December 2015 (ANPPS)
**Source: Diabetes Australia ('Diabetes in Australia')